SEO stands for search engine optimisation. But what does that actually mean? And more to the point, what does it mean for your business website?
Most business owners consider their customers when setting up a website for their business. And that's great, because customers are what a business is really all about. Conversely, very few business owners consider search engines when setting up a business website. And that's strange, since the search engines are the ones sending potential customers to your site.
If you don't tell the search engines about yourself and your business, then your potential customers can search for exactly what you offer, but all they find is your competition, while your site languishes on page 47 of the search results.
People can find your site, read what you have to say and make up their own minds. Search engines need to be told. And this is what our professional SEO service is all about: making sure your business website really shows off your business. Not just to your visitors, but also to those who send the visitors to you: the search engines.
So what do we do?
On a normal day, tasks vary from keyword research and link building to sourcing images, reviewing websites, writing SEO-friendly blog posts, website content, Facebook posts or Tweets, or building a blog. And while all these tasks are part of our professional SEO service, what we actually do for each client is highly individual, depending on your site, its performance and your business goals.
We start with an initial consultation and a detailed review of your site, which leads to a step-by-step improvement plan. This frequently includes:
We'll also show you how to monitor your site's performance on a regular basis and usually provide clients with a process and procedures to follow as the site grows.
The sooner you do so, the better. SEO is a marketing function, but it's more than mere cake decoration. The earlier you can integrate it into your site, the faster you'll reap the rewards.