The Internet Marketing Workshop Series
for Local Business

Web to Success Internet Marketing Workshop

I love workshops where every participant works on their own project. I love to feel each student's passion for their subject - even if it seems totally mundane to me - and I've never yet run a workshop where I haven't learned something new myself.

This internet marketing workshop series has been designed especially for local business owners. Some workshops address very common problems. Others have been suggested by you, covering topics that irrite, that take a long time, that you wish you could automate.

If you have any topics you would like me to add to the internet marketing workshop series, please let me know. Remember, if it's something that bothers you, it will most likely bother other local business owners as well!

So, here's my current workshop list, subject to additions:

DIY SEO

DIY SEO - Internet Marketing Workshop from Web to Success | Image: scottchan / FreeDigitalPhotos.net

Should you even consider doing your own SEO or is it as pointless as arranging the deck chairs on the Titanic?

Well, that depends entirely on how well you understand what you're doing.

In our Technical SEO for Small Business Workshop, you will learn what you need to do to make it work. You will gain the confidence you need to SEO your own site consistently.

So bring your laptop, bring your website and let's do SEO!



Social Media For Business

Social Media Marketing - Internet Marketing Workshop from Web to Success | Image: Nutdanai Apikhomboonwaroot / FreeDigitalPhotos.net

Want to harness the power of Twitter, Facebook, LinkedIn, Pinterest and Tumblr for YOUR business but worry about the 'tech' bits? Our very hands-on social media for business workshop will get you started in a single afternoon. From setting up accounts, through creating profiles to making your first posts, this is a follow-along course for anyone who wants to get it right first time.



Google Analytics

Google Analytics - Internet Marketing Workshop from Web to Success | Image: jannoon028 / FreeDigitalPhotos.net

Many local business websites have Google analytics code, but it rarely gets looked at. Do you actually know where to get the data? What it tells you? What you can do with it? Knowing where your site visitors come from, how they found you and when they are most likely to interact with you is information too good to ignore. So this workshop helps you find all of this out...



Keyword Research

Online business help: keyword research service | Image: Stuart Miles / FreeDigitalPhotos.net

Keyword research is important for keeping you in touch with your customers, but it can be very time consuming, especially if you don't do it on a regular basis.

This workshop teaches 'good habits' - a simple procedure for finding and evaluation keywords, ready for writing new pages, blog posts, newsletters, special offers and the like.




That's not the end of the internet marketing workshop series, of course. When there's a need - i.e. I get a call or mail from a local business - we can basically design workshops from scratch in a few days flat. So let us know what you need help with and we'll see you at the next internet marketing workshop!









Local Business


Web To Success: Online business help from Dr Sue