The 10-week Online Business Builder
Course Details

One of only two courses currently running in the UK, this 10-week complete online business builder course takes you from your initial business idea right to an up-and-running online business.

These are the course details for the 10-week course Building a Successful Business Using the Internet as currently taught at New College Swindon, England.

A similar lesson schedule is used in the SBI eLearning course, which is available for online study to anyone unable to attend the college course.

Web to Success 1:1 Tuition follows a similar programme as the course details outlined here, but the actual schedule is individually tailored to suit each student and take their circumstances into account.

Please contact me to discuss your requirements if you are interested in this option.

Course Details

LESSON 1

You will learn internet basics and understand how these benefit the online business owner. You'll understand “PREselling” (vs. “selling”) -- the Content Traffic PREsell Monetize concept. And we will look at success examples and discuss the mindset you need as an online entrepreneur.

LESSON 2

Today we'll brainstorm business ideas and look at different types of online businesses. We will discuss building on an existing business as well as a passion/hobby/experience to find the perfect concept for your online business.

LESSON 3

This lesson lays the foundation for your future business success! We conduct precise online market research using lateral and vertical brainstorming before analysing supply and demand. And we develop the blueprint for your business site.

LESSON 4

Is your business idea able to generate income? In lesson 4 we investigate and plan monetisation options based on your site blueprint. We look at different monetisation models and assess which are most appropriate for your business. You will develop an outline for your site's monetisation mix.

LESSON 5

The fun starts here! Today we're naming your baby! You will define your voice and select an effective domain name. Learn to search available names and register your online business.

LESSON 6

What is your site going to look like? Today you will choose an appropriate site look and feel. You will build your homepage and begin writing content based on your site blueprint.

LESSON 7

Lesson 7 will see you well on the way to creating a successful site. We add more pages, learn about adding images and discuss the importance of links. You'll also learn how to make sure your site is found by the search engines.

LESSON 8

Working from your site blueprint, you will develop more original site content. We discuss the importance of building relationships with your visitors, to ensure they return to your site. And we will build an e-zine and subscription forms.

LESSON 9

More content and more relationships. We analyse your site traffic. What does it tell you about your visitors? You will create your very own blog and learn about site blogging.

LESSON 10

Today we're revisiting the monetisation mix plan you created in Lesson 4. We analyse its validity and refine it, based on your blueprint and the work you've done since lesson 4.

Celebrate Success!

Sounds like a lot of work? It is, but the rewards are astonishing. If you ever wanted to change your life, here's your chance. You won't be the last person to try your hand, and you're certainly not the first. We've filmed the 'graduation' ceremony of one of the recent classes.... don't you wish you could join in?