Welcome to the latest issue of
Ask Dr Sue
It's busy at Web to Success! And the weather's not improving much. Still, while it's snowing I can catch up on my reading and create some new courses to keep up with all your questions. Look out for dates for the new Twitter for Business course or talk to me about Technical SEO (or SEO DIY), which seems to be hitting the right spot with local businesses.
And when I'm not playing online or teaching, I do keyword research - which even after five years is still one of my favourite things to do. So today, we'll consider what keywords are REALLY good for (besides being bandied around by the SEO gurus).
What Keywords are REALLY Good For:
Is your business attracting the right clients? Clients that need exactly what you're offering and that are at the point of making a buying decision? Or do you spend much time writing proposals and offers that are not accepted, explaining to potential clients what you do, and reinventing your services (and charges) for each new client?
Finding the RIGHT Clients
If you could describe your business and services in a way that attracts the right clients at the right time... would you?
That's where keywords are so helpful. Someone looking for a new clutch will not search for MOT or car service, someone looking for help with a CV will not use 'recruitment' in their search.
By using the right keywords on your website and in your social media campaigns, you can attract clients who need - right now - exactly what you're offering.
So the next time you reach for a generic keyword when writing a blog post, tweet or FB update, ask yourself if that piece of writing will attract the RIGHT clients.
And if it doesn't, find a keyword that will. I'll promise you it's worth your time.
Now comes the advert:
You already know that I love keyword research. So if you don't, why not ask Dr Sue?
I can help you create a keyword list for your next six months worth of blog articles (you never need to wonder what to write about!), help you find the best keywords for your website or even help you research new products and services that your customers are looking for right now.
Read more here... and if you're interested, please give me a call or drop me a line!
Right, that's it from me for this week. I hope you keep well and busy until the next issue.
As usual, please contact me if there's something specific you'd like to read about.
Web to Success offers online business development and internet marketing services. I use keyword research, SEO, social media integration and internet marketing techniques to attract visitors to your website and turn them into customers.